Brand Management in Formula Student - Vincent Chu, 2018

Monash Motorsport Final Year Thesis Collection

The Final Year Thesis, is a technical engineering assignment undertaken by students of Monash University. Monash Motorsport team members often choose to conduct this assignment in conjunction with the team. 

These theses have been the cornerstone for much of the team’s success. The purpose of the team releasing the Monash Motorsport Final Year Thesis Collection is to share knowledge and foster progress in the Formula Student and Formula-SAE community.

We ask that you please do not contact the authors or supervisors directly, instead for any related questions please email info@monashmotorsport.com

SUMMARY

Monash Motorsport (MMS) relies equally on successful project, business and resource management as much as it does on technical expertise and engineering prowess to deliver competition success. This document has been created through the analysis of visual and written elements, while also considering holistic organisational visions, values and desired external perceptions.

Maintaining a level of consistency and quality allows for the team to be viewed with a level of professionalism. The objective of this project is to clearly define aspects of the MMS brand, serving as a referential source for all team members, and particularly those responsible for brand deployment, including all written and visual communications.